LAST UPDATED: 07/18/2024
Bombardier Recreational Products Inc. (together with its affiliate companies and subsidiaries, “BRP”, “we”, “us”) is a global leader in powersports vehicles and propulsion systems. This Cookie Policy outlines BRP’s use of cookies and similar technologies on its websites and mobile applications. For more information, please visit our Privacy Policy.
This Cookie Policy does not apply to you if you are applying to a position at BRP. Please refer to the privacy notice presented to you during the application process.
WHAT IS A COOKIE?
A cookie is a small text file placed on your computer or device when you visit a website. It is usually created when a new webpage is loaded.
Cookies store information on your computer or device in order to manage your website experience. They are designed to hold a small amount of data specific to a particular user and website to allow web pages delivered to be tailored to a particular user. Some pages contain a script which takes into consideration the data in the cookie, and so is able to carry information from one visit to the website (or related website) to the next. Cookies also store preference information to customize your website experience. Most web browsers allow you to control cookies through their settings preferences.
COOKIES AND OTHER TRACKING TECHNOLOGIES USED BY BRP
Strictly Necessary Cookies
These cookies are always active as they are necessary for the functioning of the website/mobile application. They are in response to actions you have taken such as logins, language preferences, browser settings, and auto-fill forms.
Functionality Cookies
These cookies are used to improve and personalize the functionality of the website. They may be activated by our teams, or by third parties whose services are used on our website pages.
Facebook/Meta Pixel
These cookies are provided by Facebook/Meta and help us measure the effectiveness of our advertisements by understanding what actions visitors take when they visit our websites or mobile applications. This allows us to create custom audiences on the social media platform and serve advertisements to users who match the characteristics of these audiences. You can manage your privacy and ads preferences through your account settings on Facebook/Meta.
Targeting Cookies (Marketing Cookies)
These cookies are used by BRP and third parties to build a profile of your interests, show you relevant communications, as well as to understand the performance of the advertising. They track information such as browser and device identifiers, the number of unique visitors, the number of clicks on ads, and most recently loaded pages. They are also used to build consumer profiles, including showing ads based on products that are viewed or acts that have been taken on BRP websites/mobile applications. By disabling these cookies, you will not receive a targeted advertising experience across different websites/mobile applications.
Performance and Analytics Cookies
We use analytics service providers, such as Google Analytics to obtain aggregated or statistical data about the actions taken by visitors to our websites or mobile applications. This helps us understand how our websites and mobile applications are used and improve our services. You can opt out of Google Analytics by using a browser add-on.
We also use services that enable us to better understand our users’ needs and optimize our platform and users’ experience. These services use cookies and other technologies to collect data on:
Our users’ behaviour, by tracking how much time users spend on which pages, which links users chose to click on, what users like or not;
On user’s devices, in particular IP address (captured and stored only in anonymized form), screen size, type (unique device identifiers), browser information, geographical location (country only), preferred language used to display on our website/mobile application.
This information is stored in a pseudonymized user profile, and it will not be used to identify individual users or to match it with further data on an individual user.
Retargeting/Behavioural/Statistical Cookies
These cookies are used by BRP and third parties to create audiences that include lists of users who have interacted with the BRP website/mobile application in a particular fashion. These cookies do not contain any identifiers nor any personal information.
Clear GIFs
Clear GIFs (a.k.a. web beacons, web bugs or pixel tags) are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, though, clear GIFs are embedded invisibly on web pages, not stored on your hard drive. These “images” are automatically loaded to your browser/device when you visit our website or open an HTML-format email message from us, thereby letting us know if a certain page was visited or an email message was opened. Clear GIFs allow us to record simple user actions related to our websites and to email communications received from us, to help us determine the usage and effectiveness of our site and communications. We might use clear GIFs to track the activities of our visitors, help us manage content, and compile statistics about usage.
We and our third-party service providers also might use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded. These can be blocked either by using a third-party applications or in the case of emails, by changing your settings to prevent images from being downloaded (where your email client supports this functionality).
YOUR COOKIE SETTINGS
You can completely disable some or all cookies in the advanced settings of your browser at any time.
CONTACT US
If you have any questions about our use of cookies, you can reach the BRP Privacy Officer in any of the following ways:
Email: privacyofficer@brp.com
Postal mail:
Bombardier Recreational Products Inc.
Attention: Legal Services
726, St-Joseph Street
Valcourt, Quebec
J0E 2L0
Canada
Phone: at 1-888-272-9222
We are committed to working with you to obtain a fair resolution to any complaint or concern you may have about our use of your Personal Information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to lodge a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.